Ignorance is even more blissful if you're sure you know

We at the institute want to draw attention to a notable victory in the battle for the hearts and minds of Americans.

A just-released Gallup poll finds that 96 percent of Americans believe that they know "something" or "a great deal" about global warming and climate change.

Contrast that 96 percent figure with the results of a Yale University study last year that found that 92 percent of Americans would receive a C, D or F on what they actually know about climate change. Fifty-two percent would flat-out fail.

For example, 55 percent don't know that carbon dioxide traps heat being radiated from the Earth's surface, 43 percent don't know what the greenhouse effect refers to, and 75 percent have never heard of ocean acidification or coral bleaching.

It's a great example of the Dunning-Kruger effect, a cognitive defect that blinds people to their own deficiencies.

From a PR point of view, it's an accomplishment to convince people of your message--yet after all, that's what they get paid to do. But it's a work of art to convince people of a lie and also make them think they really know the truth.

Too bad there's no Oscar, Emmy or Nobel Prize for the dedicated people who have pulled this off!

Nobel Medal          Credit Chris Campbell/Creative Commons

High fives all around!